Exclusive partnership with Cacti Youngplants for Sticculents®
Photo, from left to right: Edwin van den Nieuwendijk (Dümmen Orange), Freek Tromp (Dümmen Orange), Wander Tuinier (Cacti Youngplants), Hugo Noordhoek Hegt (Dümmen Orange), Pieter Koen (Cacti Youngplants).
Dümmen Orange and Cacti Youngplants are entering into an exclusive partnership for producing and marketing Sticculents®. Dümmen Orange will handle breeding and production of the plants, while Cacti Youngplants will be responsible for assembly and all market-facing commercial activities.
Sticculents® are succulents – such as Echeveria, Haworthia and Crassula – that, thanks to a patented connector, can now be used in cut flower creations. With a wide range of varieties and available in different lengths, they are an unusual eye-catcher in any floral arrangement. Sticculents® are a recent introduction that is quickly gaining in popularity among florists and wholesale bouquet suppliers.
“This collaboration agreement offers Dümmen Orange scope to focus fully on producing the starting material,” says Freek Tromp, Managing Director Tropicals at Dümmen Orange. “And that is precisely where our strength lies, as a breeder in the succulent segment.”
“The worldwide market potential of Sticculents® is huge,” says Wander Tuinier, founder of Cacti Youngplants B.V. “Succulents are extremely popular, and their popularity is only set to grow as offerings are diversified. In this form, as Sticculents®, we are expanding our range for the market and offering even more options for using these versatile plants – in this case as an extra twist in bouquets.”
The starting material for Sticculents® is supplied by Dümmen Orange from the production site in Zimbabwe. This country has the perfect climate for producing robust succulent cuttings and plants. These can be grown on as easy-care pot plants or marketed as Sticculents® via Cacti Youngplants.
Sticculents®: a twist in every bouquet