Our values

Our mission as a leading breeder in floriculture is two-fold — to spark inspiration among people with our flowers and contribute to creating a better, more sustainable, and beautiful world in doing so.

A better, more beautiful world
A better, more beautiful world

Our Core Values


We are driven by a set of core values that are integral to our operations. Our values are more than mere components of our name, logo, or history; they encapsulate the essence of our identity as a group of passionate professionals united by a shared vision. 


Our four key values form the bedrock of our work ethic:


  • Committed to the success of our customers and partners
  • Focused on continuous improvement
  • Passionate about unlimited possibilities 
  • Responsible for people, communities, and the planet


Code of Conduct


Our Code of Conduct guides us in embodying these four core values. When our actions are based on our values, we act for ourselves, each other, our industry, our environment, and the shared success of all. Our Supplier Code of Conduct drives our values throughout the value chain.