2025 Highlights- Dümmen Orange Hosts Its First In-House Showroom Exhibition in Japan

Dümmen Orange Japan held its first in-house showroom exhibition, Floral Inspiration 2025, this autumn at its Japan office.

The event focused on retail solutions, providing practical ideas for sales planning and in-store presentation, and serving as a first step toward future product planning collaboration.

A wide range of products was showcased, reflecting Dümmen Orange’s strength in both cut flowers and potted plants.

Cut flowers included carnations (Damascus series), chrysanthemums, and gerberas, while potted plant highlights featured DIY concepts with mini poinsettias, color-coordinated pot mum arrangements, and Calandiva.

Visitors noted that the exhibition was useful as a reference for variety selection in arrangement planning and valued the opportunity to review actual samples.

Dümmen Orange Japan plans to continue hosting similar showroom exhibitions in the future, further strengthening the connection between breeding and retail.