Dümmen Orange promotes premium Kalanchoe brand Calandiva® in Japan with innovative retail strategy

Tetsuya Obara/Sales Manager for Japan&South Korea, Mayuko Mito/Marketing Manager for Japan&South Korea

Dümmen Orange promotes premium Kalanchoe brand Calandiva® in Japan with innovative retail strategy

 

Dümmen Orange, a global leader in floriculture breeding, is promoting its premium Kalanchoe brand, Calandiva®, in Japan with a fresh marketing approach and new retail solutions. This initiative is poised to elevate the value of Kalanchoe in the Japanese market and expand the brand’s presence domestically.

Package and 2 Gift box for 2 pots

As part of the promotional campaign, Dümmen Orange showcased Calandiva at the prestigious Flower Trial Japan 2024 Autumn event in Nagano. The exhibit featured striking custom promotional materials that emphasized the unique beauty and appeal of the Calandiva brand.

Calandiva Installation 

Retail Solution - Image of  Shop Display

Known and loved globally, particularly in Europe, Calandiva® stands out for its stunning appearance and quality, the result of Dümmen Orange’s pioneering breeding techniques. The company is bringing that same charm to Japan, aiming to captivate consumers with Calandiva’s unmatched elegance and allure.

 In the first phase of the campaign, Dümmen Orange is offering retailers original, beautifully designed gift boxes to enhance the customer experience. These exclusive promotional tools will help strengthen brand recognition and create a fresh, vibrant image for Calandiva® in Japan.

Looking ahead, Dümmen Orange is preparing for an exciting second phase in 2025, featuring a collaboration with key opinion leaders. This partnership promises to introduce Calandiva® to a wider audience and inject new energy into the Kalanchoe market in Japan.

Stay tuned for more exciting developments as Dümmen Orange continues to inspire with the beauty of Calandiva®!