The JFI Trade Fair is a key industry event where growers, retailers, wholesalers, and vendors gather for business exchange. At this fair, Dümmen Orange participated as a bridge between growers and retail, presenting new ideas for flower distribution, retail displays, and lifestyle-oriented product proposals.

The 36 m² booth was divided into six themed zones, featuring creative retail concepts such as DIY ideas using mini poinsettias, including upcycling materials and easy seasonal arrangements. A “Buy 2 Get 1 Free” proposal using mini pot flowers also attracted strong attention, encouraging visitors to stop, select, and engage with the display.

Other highlights included refined pot mum combinations with coordinated colors and tones, as well as a Halloween-themed display featuring coleus “Freaky Leaves,” showcasing its strong visual impact, excellent heat tolerance, and long seasonal appeal from summer through autumn.

Many visitors showed particular interest in Dümmen Orange’s retail-focused approach, which is still uncommon for breeders.
Dümmen Orange will continue working with growers, distribution partners, and retailers to expand new possibilities in the floriculture industry.